This logo for kids furniture brand. I utilized elephant is due to the fact that elephant symbolizes a trustworthiness and friendliness which I think is a very suitable concept considering the fact that parent who would like to purchase from a trustworthy brand is the target audience. The brand specifically targets parents, who would consider to purchase from this branding.
Name “fil” which is a Turkish word for elephant and pronounced as " Phil " in English. I thought this would be an interesting mix of my culture into the logo without completely isolating it from Canadian culture and language
.Primary colour symbolizes renewal, safety and nature. Brand colour varies according to age categories of children to make it easier to differentiate which products suitable for which age range.
