Designed and developed concept and brand identity, two direct mail (one promotional one educational about healthy eating) and a website to the brand called Clear Organic Market that would be opening in Barrie area. On top of this I added coupons, and stationary design for this brand.
I used a green color which is often associated with health, nature and freshness. I though it suited my concept due to the fact that its an organic food store.
The website focuses a lot on imagery part as a strategy to attract people. Age demographic that purchases the most organic is between 30’s-40’s. The second highest percentage that follows this age range is 25 to 30’s mostly females. Hence,healthy recipes are available for customers to look at and make at home.
